Opening an offline store is certainly more risky compared to running an online business. It means, you have to create a more effective promotion strategy to increase foot traffic to your offline store. Here are some techniques you can do to make sure people will come to your store when they are looking for small businesses near me.
Put Attractive Signage
Attractive signage is the most important thing for an offline store. You want people to know that you are there. You also want to make sure that they will be able to find your store among dozens of other businesses in the area. Make sure the signage is big enough so people can notice it from afar. Furthermore, it will be much better if the design suits the image of your business.
Just because you are running an offline store, it doesn’t mean that you can go online to promote it. As a matter of fact, going online is a must. This is because people nowadays will always use search engine to find an interesting shop or restaurant near them. Here are some digital promotion techniques you can do to attract foot traffic to your online store.
· Make Website, Blog and Social Media
You can make a website or blog as a representation of your business in the online realm. You also can put the pictures and information about your product there so that the visitors know what they can find when they are going to your store. Don’t forget to utilize social media to communicate with more potential consumers.
· List Your Business Online
Online business listings or directories are the easiest way to put your business on the map. If you put your business in online listings, you are making yourself easier to find when people are searching for small businesses near me. This is called geo-targeting. Just make sure you put the correct address and contact information in the business directories so people can easily find you when they are in your area.
· Provide Online Coupons to Be Used Offline
There are many ways you can do to convert your social media followers or website visitors into customers in your offline store. One of them is by providing online coupons. The coupons are obtained online but can only be used for offline purchases. People always love coupons so it is a great way to attract more customers.
Encourage Customers to Visit Your Store Again
To keep your business running, loyal customers are very important. Of course customers will naturally visit your store again if you have great products. However, with the fierce competition around your business, you also have to be able to persuade them to come back.
There are many techniques you can do to encourage customers to visit your store again. For example, you can provide discounts for the tenth visits or after a certain number of purchases. Great ambience at your store and also excellent customer service also can attract people to revisit your store. So, make sure to pay attention to every single aspect at your store.